What are they trying to decide?
Choose one useful task, tied to your offer.
SOLUTIONS / AI TOOLS
Help your buyer
work it out.
What is a tool? A small interactive experience on your website that helps someone solve a problem or make a decision.
Try the examples ↗A useful result. Before an email address or a meeting.
01 / THE GAP BEFORE THE CONVERSATION
They have a question.
Your page asks for a call.
Buyers may need to understand the cost, check their situation or compare options first. A tool helps them make that progress.
Read → Book a call?Try → Understand → Decide
02 / WHAT COULD YOU BUILD?
Five jobs.
Five kinds of tool.
Try these simple examples. The right tool starts with what your buyer needs to work out.
Try a tool / ExampleCALCULATOR / WORKING EXAMPLE
What does a manual task cost?
ESTIMATED MONTHLY TIME COST£867
About 22 hours a month.
Hours × hourly cost × 52 ÷ 12. A planning estimate, not a promised saving.
ASSESSMENT / WORKING EXAMPLE
Does your page help before it asks?
A simple self-check. Your answers stay in this browser.
COMPARISON / WORKING EXAMPLE
Choose with better questions.
Use the same questions with each supplier. This example does not rank companies.
PLANNER / WORKING EXAMPLE
Find a manageable first step.
A starting framework you can adapt with your team.
AI ADVISOR / ILLUSTRATIVE CONVERSATION
An advisor for a specific decision.
“We have three suppliers on our shortlist. How should we compare them?”
Start with the work you need done. Agree your priorities, then ask each supplier for a relevant example, a delivery plan and how they would handle the main risks.
A live AI advisor can respond to the visitor’s context. This is a conversation preview, not a connected AI chat.
The first four examples use simple browser-based rules. They demonstrate the kinds of experiences WitFlow can build.
03 / BUILT FOR YOUR BUYER
Start with the question.
Build around the answer.
What can they take away?
An estimate, a checklist, a finding or a plan.
Where does it help most?
Place it on the page where buyers need that help.
04 / GOOD TO KNOW
A few useful answers.
What kinds of tools can you build?+
Calculators, assessments, diagnostics, comparisons, planners and AI advisors. We start with the buyer’s task, then decide what inputs, logic and output will help.
Does every tool need AI?+
No. A clear calculation or checklist may need only straightforward rules. AI is useful when the experience needs to interpret context or respond to open questions. The job determines the approach.
Do visitors need to give their email?+
The default approach gives them the useful result without a form gate. They can decide whether a conversation would help afterwards.
How is an advisor different from a support chatbot?+
It is designed to help with a specific decision or problem. Its purpose is to move the buyer forward with useful guidance, rather than just handle support questions.
HELP FIRST. ASK LATER.
Bring a buyer question.
Find a tool worth building.
A useful conversation. A clear direction to take away.
Talk to a specialist ↗45 minutes · Google Meet · No obligation